January 20, 2025
Astral Adhesives, part of (formerly known as Astral Poly Technik) launched a nation-wide campaign for its adhesive brand - Bondtite. The company has released a television commercial (TVC) that is conceptualised by The Womb. This is done in sync with the Republic day.
Here, it highlights the efficacy of the product. Further, it also showcases its wide application across the nation that binds varied states into one. The TVC narrates the bonding between two diverse regions and specific materials that signifies the essence of unifying the country. From Kashmir to Kanyakumari, it highlights how India’s different materials bond together through Bondtite. The TVC further delivers glimpses of India’s diverse culture and uniqueness thereby creating a bond between different parts of India and different products: metal to glass, granite to marble, wood to metal, and thereon.
